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News |  28 Apr 2014 19:44 |  By RnMTeam

Coldplay launches worldwide "lyrics hunt" initiative for 'Ghost Stories'

MUMBAI: British rock band Coldplay's latest album 'Ghost Stories' is a clear indication of its attempt at re-inventing its sound. However, that is not all that the Grammy winning band is doing differently. In a rather interesting way to reach out to fans and build up for the new release, Coldplay announced that they will reveal the lyrics of all nine tracks from the new album, and are also offering a special prize for one lucky winner.

In a post on the band's official Facebook page, Coldplay said that lyric sheets, handwritten by frontman Chris Martin, will be hidden in ghost story books in libraries in nine different countries around the world. The post also stated that clues to the precise locations will be revealed through the band's Twitter account. With the discovery of each lyric sheet, a photo of that particular sheet will be posted on social media for all to see.

After making the announcement, the band also mentioned on its Twitter account, that the libraries in the "lyrics hunt" would not necessarily be in cities or capitals. Another post stated that all nine envelopes were in place, and invited fans to start looking for them.

Along with the lyric sheet, the post also said that one envelope will include a "special Golden Ticket". The finder of the envelope, along with a guest, will get a free trip to London to watch Coldplay performing live at the Royal Albert Hall on 1 July.

Recently, the band released the official video for 'Magic', which is the album's second single. 'Ghost Stories' is Coldplay's sixth studio album, and will be released on 19 May 2014.