MUMBAI: Shotformats, one of the top 2 New-Age Digital Distribution Company in India, launched The Digital Music album in an offline app format for the most awaited movie Kaanchi –The Unbreakable. The music app was unveiled by the hands of the noted film-maker Subhash Ghai whose romantic flick – Kaanchi, set against the backdrop of breath-taking rural locales and her fight against the power, is set for a National release next month.

The launch witnessed live performances of Kaanchi songs by Anwesha, Ankit Tiwari and Salim-Sulaiman composed by Ismail Darbar and Salim-Sulaiman. They captivated the audience with the breath-taking numbers in presence of the Mishti, the lead actress, Kartik, the lead actor of the film, Salim – Sulaiman, Ismail Darbar, Irshal Kamil and Jackie Shroff.

On the occasion the Showman - Subhash Ghai said, "I am glad to unveil this First-ever in India, the Digital Cassette from Shotformats. I love to be upbeat with the latest technological advancements. Not only this, I have also used Auro 11.1 sound technology in the film. The music in Kaanchi is majorely drum based and with Auro 11.1, it will enable the powerful sound impact while you watch the film."

Commenting at the event, Niyati Shah – MD & CEO of Shotformats says "I am glad to be a part of this event. I have worked very closely with Subhash Ghai ji since my Tips music days and today sharing a stage with him and he unveiling the very first Digital Cassette in India for Shotformats is a huge honor for all us"

With the evolving App Era, Shotformats has been revolutionizing the concept of the applications by going the offline way. It has various offline applications under the brand name – Biscoot; a desi version which has several movie apps, movie gaming apps and various utility applications. Shotformats caters across the sectors and age-groups. They also have several awards to their credits for bringing in the innovation in the digital distribution sector.