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News |  05 Feb 2014 13:34 |  By RnMTeam

Saavn Integrates Social Music Feed for Firefox Users

NEW DELHI: Saavn, which claims to be the world's largest Indian music streaming service, launched the Saavn Feed for Firefox today.

The Saavn Feed brings Firefox users on Windows, Mac and Linux the latest music releases and playlists, playable directly from the Firefox sidebar.

Saavn Feed for Firefox is automatically updated with streaming content, including new albums, top radio stations, and trending music. The Saavn Feed also supports Facebook and Twitter sharing, creating opportunities for social music discovery within listeners' networks.

Powered by smart algorithms pulling from years of listening data, the Saavn Feed for Firefox brings a variety of fresh, personalised music to fans of Bollywood, Indian, and International music, with genres like Bhangra, Devotional, Ghazals, and Pop. All music is available in several languages, including Hindi, Punjabi, Tamil, Telugu, and English.

It is estimated that half a billion people choose to use Firefox to discover, experience and connect to the Web.

The new offering is part of an aggressive growth strategy by Saavn within India. Saavn has joined several existing partners of Firefox, including Facebook, msnNow, Mixi, and Cliqz.

"The Saavn Feed brings a seamless listening experience to millions of Indian music fans who use the Firefox browser," said Anurag Gupta, Saavn's CTO and co-founder. "As long-time fans of Firefox browser, we are thrilled and proud to bring this beautiful product to Firefox, and to be part of how Mozilla gives people a fun, powerful and personal Web experience. The Feed is incredibly easy to use and really makes music discovery from around the world effortless."

Founded in 2006, Saavn has become India's leading music streaming service. Saavn has over 1 million tracks under license for streaming "search and play" and radio services. With the smartest search, the fastest results, and the largest library of South Asian music, Saavn delivers a seamless, on-the-go listening experience to fans of South Asian music worldwide, across Web and Mobile. Saavn's latest industry-leading innovation is pre-paid, ad-free, offline listening on Saavn Pro, available in the Apple iTunes Store and Google Play Store.

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