NEW DELHI:Fever 104 FM Mumbai's recently launched morning show‘Mad Morning' starts with a bang. To have a great start to the year, the station ran a contest that gave listeners a chance to walk away withRs. 10,000 every day.

The response for the campaignwas phenomenal and received over 80,000registrations within just 3 weeks.The show has not just gained popularity among listeners but also trending Bollywood celebrities.

As the name suggests, Mad Mornings is the craziest, freshest, and maddest morning breakfast show in Mumbai. The show is irreverent, high on energy and promises a dose of morning madness that offers a great start to the day.

This deadly RJ duo, Ruchi& Glen, shake up the city with their mad antics every morning. They are young, unapologetic and always buzzing. From sophisticated Ghazal events to crazy casino openings these guys always manage to catch the pulse of the audience.

Commenting on the new show launch, HT Media ltd radio and entertainment business head Harshad Jain says, "Launching a new breakfast show in Mumbai is a strategic call, we wanted to offer our listeners in Mumbai with a fresher morning show that gives them an energetic start to the day. Mad Mornings promises to be young and is the voice of the city especially the youth. Both the RJ's are very talented and provide the listeners with the right amount of entertainment along with great music".

The show is aired between 7:00 – 10:00 am every weekday and has entertaining show features like shake up call & the Mad Akda to keep the listeners engaged.