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News |  11 Dec 2013 10:53 |  By RnMTeam

Over Rs 330 crore spent on ads in first ten months of this year

NEW DELHI : The Government spent around Rs 332.24 crore on advertising in the period between 1 January and 31 October this year.

A sum of approximately Rs. 288.67 crore was spent in the first ten months of this year on issuing display Print Media Advertisements which usually carry the photographs of present and past political leaders/ministers/other dignitaries.

In addition, approximately Rs. 41.11 crore was spent on Electronic Media including radio advertisements and about Rs. 11.46 crore on Outdoor Publicity respectively on advertisements which carried the photographs of political leaders, Information and Broadcasting Minister Manish Tewari told Parliament today.

The Directorate of Advertising and Visual Publicity (DAVP) is the nodal agency of the Government of India for advertising by various Ministries and Organisations of Government of India including Public Sector Undertakings and Autonomous Bodies.