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News |  05 Dec 2013 10:53 |  By RnMTeam

Vh1 Supersonic to have multiple on-air pieces

MUMBAI: Now that the venue for the first edition of Vh1 Supersonic 2013 has been confirmed, ticket prices and the artistes line-up is expected to be announced soon. The Electronic Dance Music (EDM) festival is scheduled to take place from 26 to 30 this month.

Clashing with Supersonic will be the sixth edition of Sunburn Goa (27- 29), which has lost its prime venue, Candolim Beach, to the Vh1 festival. "Candolim is an ideal location for a beach festival of such a scale given the facilities in the area; wide array of stay options across luxury, boutique and budget categories, a safe environment and most importantly a vast scenic expanse of the white sand beach," said Viacom18 English entertainment head Ferzad Palia.

He also added, "We were approached by local partners who were keen to partner with us for the festival making Candolim an obvious and most viable choice for us." The festival is conceptualised and produced by LIVE Viacom18 and M/s Starlight Events & Ent Pvt. Ltd, Vh1 Supersonic 2013.

Addressing the topic of controversy the venue got into Palia said, "We started the process of applying for permission after due diligence of the land and the local partners. We were fully confident that given our credentials and strong legacy of music, we would get the permission. As they say the rest is history."

The five day festival will take place in 70, 000 sqft revealed Palia. "On the scale of the event, we assure our audience of unmatched production value. However, specifics are for you to personally experience. We would not want to take away from the excitement and intrigue for our audience."

Without disclosing the line-up of artistes, he said, "We have a good line up with a great mix of national and international DJs which will make the five days worth remembering for music fans. Tickets will be open for sale very soon so you will have to wait for it. We are sure that they will offer tremendous value to ardent EDM lovers who are on for a great time at Supersonic."

Palia also revealed his on-air plans of Vh1 for the festival. "We plan to create multiple pieces of content which will range from short films, spots, artist profiles, after movies and many such engaging ideas."

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