MUMBAI: Ray-Ban, the global leader in premium eyewear, presents Edition III of Ray-Ban Never Hide Sounds 2013. This is a unique initiative to promote emerging artists across India and present them with an opportunity to be mentored by maestros like Uday Benegal, Benny Dayal, Harshdeep Kaur, Raghu Dixit and Shilpa Rao.

“Ray-Ban Never Hide Sounds 2013” is an extension of Ray-Ban’s ‘Envision Campaign’ which celebrates the Never Hide spirit: the boldness to be yourself and freely express your beliefs and personality. Taking a leap forward “Ray-Ban Never Hide Sounds 2013” in association with MTV, is an amalgamation of different genres of music such as Rock, Suf, Folk, Pop and Fusion. This musical journey commences on October 05, 2013 and will witness celebrated artists embracing the culturati across locations -Delhi, Mumbai, Kolkata, Hyderabad and Bangalore, reaching the fnal destination on November 30, 2013. The third season is surely going to be bigger than ever before.

Ray-Ban Envision honors the strength it takes to be true to yourself. Social, expressive, pioneering, innovative and transformative are the main characteristics of all those dreamers, who sees the world differently, who pursue their vision with a great and enduring sense of purpose. A lens is like an engine for sunglasses and Envision campaign celebrates the multiple facets of Ray-Ban’s legendary lenses: highly resistant, anti-glare; outshine; long lasting; impact resistant and built to move.

Keeping in mind the same passion for music and the never hide attitude, Ray-Ban Never Hide Sounds 2013 invites all the ardent musicians who believe that music is their true calling, to come forth and showcase their talent.

“Ray-Ban Never Hide Sounds is taking the next step forward, and we are very excited to announce Edition III in 2013. This year we set out to search the most unique and talented voices around the country and believe that the latest edition is sure to reach greaterheights”, says Shirley Gong, Ray-Ban Business Manager, Emerging Markets.