MUMBAI: My FM has recently launched a sparkler �My Chingum Boy', which will entertain the listeners with witty and hilarious takes on different instances in between the shows.

94.3 My FM national programming head Jignesh Vasavada said, Chingum Boy as a radio character was the perfect choice  to spread joy and happiness among the listeners."

The station is using a 360 degree multi media campaign including innovative outdoors, print, on ground social media for promoting the sparkler.

94.3 My FM CEO Harrish M Bhatia said, 94.3 My FM will go all out to have fun with The Chingum Boy which will augment its own zeal towards its motto of spreading love, joy and happiness all around....

MUMBAI: My FM has recently launched a sparkler �My Chingum Boy', which will entertain the listeners with witty and hilarious takes on different instances in between the shows.

94.3 My FM national programming head Jignesh Vasavada said, Chingum Boy as a radio character was the perfect choice  to spread joy and happiness among the listeners."

The station is using a 360 degree multi media campaign including innovative outdoors, print, on ground social media for promoting the sparkler.

94.3 My FM CEO Harrish M Bhatia said, 94.3 My FM will go all out to have fun with The Chingum Boy which will augment its own zeal towards its motto of spreading love, joy and happiness all around....