Biz  |  29 Mar 2019

Industry mains find penetration of political ads on radio promising, yet less aggressive

MUMBAI: The recently released TAM AdEx data on analysis of political ads, during the ongoing Lok Sabha Elections 2019m saw mixed opinion from indu

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Biz  |  11 Feb 2019

AdEx Data for Cross Media Advertising: Radio advertising rules on Television, but bags less TV and print advertisers

MUMBAI: As per the AdEx India data released on Cross Media Advertising by TAM, radio, Television and Print saw noteworthy figures during the perio

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Biz  |  16 Sep 2016

Industry-led body under govt guidelines to do radio audience measurement: TRAI

NEW DELHI: The Telecom Regulatory Authority of India on Thursday (15 August 2016) said there is a need to prescribe “a soft touch, conducive, forwa

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Biz  |  31 Mar 2016

FICCI Frames 2016 Special: Audience measurement across platforms needed

MUMBAI: On Day two of FICCI Frames' session titled ‘Lord of the Ratings’, BARC CEO Partho Dasgupta, IPG Mediabrands CEO Shashi Sinha, Colors

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Biz  |  25 Oct 2010

LV Krishnan: Radio must get much more local advertising

LV, as LV Krishnan, the CEO of TAM Media Research is fondly known, is one of India's most respected media professionals and an authority on media...

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Biz  |  20 Oct 2009

TAM Media Research VP Pradeep Hejmadi - If the industry doesn't believe in RAM, why have they made content and programming changes?

Launched in October 2007, Radio Audience Measurement (RAM) is dealing with resentment from the Indian FM radio industry for alleged inconsistency in...

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Biz  |  02 Jun 2008

TAM Media Research vice president Pradeep Hejmadi - 'Kolkata should be on our radar by June'

It's been a hectic six months for TAM Media Research's Radio Audience Measurement wing, which launched in the three metros of Delhi, Mumbai and...

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Biz  |  03 Nov 2007

TAM Media Research vice president Pradeep Hejmadi - What matters is giving the market data that is sensitive enough to show change'

TAM India, progenitor of the Radio Audience Measurement study that has just been rolled out, kept a studied silence while the broadcasters...

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Biz  |  27 Jul 2007

Music albums find regional channels, ad breaks better bet

Music albums prefer regional music TV channels as an advertising medium, and they prefer the commercial breaks on TV to programmes tailored for them.

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