Biz  |  06 Apr 2016

We chose Saavn to reach urban and upper class groups: Godrej group marketing head Shireesh Joshi

MUMBAI: Godrej has collaborated with music streaming platform Saavn for a unique promotional strategy.

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Biz  |  11 Dec 2015

Godrej's Shireesh Joshi: Radio an important brand integration tool if it is audience focused

MUMBAI: Brand integration has always been a tool to promote and brand with radio as a medium to reach niche and targeted audience.

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