IRF 2013: RadioÆs selling power is under estimated
MUMBAI: Selling process does not follow straight line anymore. Innovative media planning and most importantly creating a ‘jugalbandi’ (partnership)...
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IRF 2013: Digital is the future for radio
MUMBAI: To reach out to wider and newer set of audience, the private FM radio industry unanimously considers digital as the future of the emerging...
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IRF 2013: Radio needs to explore emerging markets beyond metros
MUMBAI: The low profiled but ubiquitous radio is the voice of emerging India beyond the metros- a market that is set to propel the country’s economic...
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B Surendar: "South was always an excellent market for FM radio"
To drive the already robust south Indian market, Red FM recently appointed Balakrishnan Surendar as the chief operating officer-south. Offering more...
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RJ Karan Singh: "Radio is a fantastic medium where age does not matter"
One of the most experienced jocks in the industry today, RJ Karan Singh has dabbled with various shows in his career at Fever FM Mumbai. Known to...
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