Biz  |  11 Feb 2019

AdEx Data for Cross Media Advertising: Radio advertising rules on Television, but bags less TV and print advertisers

MUMBAI: As per the AdEx India data released on Cross Media Advertising by TAM, radio, Television and Print saw noteworthy figures during the perio

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Biz  |  19 May 2016

"It's time for radio to go from being city-specific to micro-city specific"

MUMBAI: It is pertinent that when Abraham Thomas talks about radio listenership in India, he often replaces the word 'listener' with 'consumer'.

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