Biz  |  15 May 2019

BARC India joins alliance for video audience measurement

MUMBAI:  Indian television audience measurement body Broadcast Audience Research Council (BARC) has joined forces with three international organis

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Biz  |  31 Mar 2016

FICCI Frames 2016 Special: Audience measurement across platforms needed

MUMBAI: On Day two of FICCI Frames' session titled ‘Lord of the Ratings’, BARC CEO Partho Dasgupta, IPG Mediabrands CEO Shashi Sinha, Colors

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