Biz | 03 Oct 2008
Ad rates hike - will the advertiser bite?
The new advertising rates for metros announced by many of the FM radio stations have come into effect recently.
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Biz | 30 Jan 2008
Radio Creating Value Ad
2007 saw innovations in advertising on radio. Will 2008 see radio reaping the results of the experiments? Seamless integration is the name of the...
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Biz | 27 Sep 2007
Big 92.7 FM with its first-ever TV Commercial
Expectations were naturally high when Big FM`s first TVC hit the air, timed perfectly during the Twenty20 semi-finals.
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