Biz  |  29 Mar 2019

Industry mains find penetration of political ads on radio promising, yet less aggressive

MUMBAI: The recently released TAM AdEx data on analysis of political ads, during the ongoing Lok Sabha Elections 2019m saw mixed opinion from indu

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Biz  |  05 Mar 2019

Reach, measurement, content plurality and radio frequency is the answer to increasing advertising on radio: Asheesh Chatterjee

MUMBAI: Advertising has been a topic of discussion among the radio industry peeps.

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Biz  |  11 Feb 2019

AdEx Data for Cross Media Advertising: Radio advertising rules on Television, but bags less TV and print advertisers

MUMBAI: As per the AdEx India data released on Cross Media Advertising by TAM, radio, Television and Print saw noteworthy figures during the perio

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Biz  |  03 Dec 2018

Radio AdEx India: Top Advertisers, brands and categories for October 2018

MUMBAI: The Radio AdEx data for October 2018 has some exciting developments.

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Biz  |  27 Aug 2018

Top 10 ad categories in radio that maintained positions in July

MUMBAI: We are back with the data of Top 10 brands, categories and advertisers that made their way into 93 radio stations in 18 cities.

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