|  The
lead video of the album features Bollywood actor John Abraham, as an angel who
falls in love with a girl. The video directed by ad maker Ravi Udyawar, is shot
extensively in Kuala Lumpur and Malaysia. Shot on a 35 mm, the video uses a lot
of special effects and different, stylish camera angles making it to be the most
expensive Indipop video in history.
Talking
about the project, Sony BMG managing director Shridhar Subramaniam says, “We
have been associated with Strings for over five years now and have released great
stuff like Dhaani and Najanay Kyu. Now a part of this longstanding relationship
is John Abraham with Koi Aanay Wala Hai and that’s truly a matter of pride
for us. The music and the video are exceptional. So we’re very sure of a
great response to this one.” Sony
BMG has also announced a grand promotional strategy for the album. The video will
be premiering on music channel MTV on 12 May. Additionally, a snazzy 90 second
promo will be run across theatres in the country from 16 May, making it the first
Indipop video to have a theatrical showcase. The
Karachi based band has earlier composed a track for Sanjay Gupta’s film Zinda.
Internationally, they have also composed a sound track for Hollywood blockbuster
Spiderman 2. | 
