NEWS

MUMBAI: RCS India has expanded its radio monitoring services to include two new markets of Nagpur and Kanpur.

RCS has recently started its services to include all commercial radio stations of the two cities, taking it to a total of 12 markets and 65 FM stations being monitored by RCS across India.

Nagpur is the second media market in Maharashtra to be monitored, after Mumbai. Radio Mirchi, MY FM and SFM are on air and are being monitored in these cities by RCS.

Kanpur has become the second city in Uttar Pradesh for which radio monitoring is now available, after services started in Lucknow earlier in the year. Radio Mirchi, Big FM and SFM are the stations on air in Kanpur.

AirCheck India is already available in Delhi, Chennai, Kolkata, Bangalore, Hyderabad, Jaipur, Ahmedabad and Surat, and plans to start services in Pune.

AirCheck India, a BPO entity and subsidiary of the US-based RCS Inc, has been involved in providing audio identification services of commercials and songs played on air. The service helps broadcasters to track competition and to gear their own marketing activities as AirCheck India monitors radio stations around the clock and provides "same day" verification.