| Talking
about the deal for AOL, SVP of European Operations Jonathan Lister said in a report,
"I am thrilled that this partnership will enable AOL's users to discover
and actively engage with new music and genres - thus creating an online community
of music fans that spans the globe." With
regards to AOL's content strategy he added, "Monetising great content is
the key to AOL's success. The rich engagement that users have with this site allows
us to maximise the revenue potential available." Last.fm
co-founder Martin Stiksel said that they were very excited to be teaming up with
AOL in Europe to power their online radio platform. "We can offer a unique
music discovery and listen- again service with the millions of tracks in our catalogue,
allowing us to bring groundbreaking interactivity to online radio sites like AOL's,"
he added. AOL
Radio users will now include new features such as the ability to search for artists
and listen to a continuous stream of their music or that from similar artists.
They will also have the option of launching their own stations based on an extensive
range of music genres. Last.fm
will enable AOL Radio users in Germany and the UK to repeatedly listen to any
track they want to hear via Last.fm's free-on-demand service. Alongside
the streamed music stations, AOL Radio listeners will have access to extra content
including videos, pictures and event listings, and discover new music through
the recommendations of other users. | 
