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MUMBAI:
Media Transasia has launched music magazine Blender
in India, marking the title's first venture outside
of the US. Blender, the music magazine is targeted at
the young modern urban Indians or the 'now' generation.
The
magazine will showcase a combination of popular international
and local indigenous music, as well as lifestyle trends.
It was woven out of a technology-inspired shift as more
people are exposed to so many different mediums and
are using internet, mobile, television and print, all
at the same time.
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 "Bringing
a brand like Blender to India from the US is a great
thrill and honour to all of us at Media Transasia India.
Knowing the history and success of US Blender, I am
confident that Indian consumers will embrace the magazine,Blender
is also a natural extension to our men's lifestyle portfolio
and also shows Media Transasia's desire for growth and
confidence in the men's sector in India," Blender
India's Editorial Director, Simon Clays said in a report.
Media
Transasia's portfolio of titles in India includes Maxim,
Swagat, Discover India, Architecture & Design, Travel
& Leisure, Better Homes & Gardens, and Child
and Media Transasia CEO and Publisher,Piyush Sharma
further added ""After Media Transasia's success
in identifying need gaps and positioning the international
titles right in the urban Indian magazine landscape,
we are confident of Blender going the similar success
route as other international titles in the stable."
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