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MUMBAI:
Radio One launches a three week contest, 'Mumbai ki
awaaz' on Good Morning Mumbai and Horn ok please from
May 5 to May 26.
Talking
about the new show, Radio One station head-west Raj
Gopal Iyer says, "Radio One calls it the Station
for the Fataafat Generation. Mumbai and life-in-Mumbai
are big connecting points between our programmers and
audiences. That's the inspiration behind this property
Mumbai Ki Awaz Ka Raaz we've just launched."
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In
Mumbai ki awaaz, the caller would be randomly selected
on air and he/she has to identify the mundane sounds
of Mumbai played on air. Rewards would be given out
to the correct answers but if the caller is unable to
answer correctly, the price money would be carried forward
to the second caller in addition to his own allotted
price money. Radio One also plans to reward every caller
who succeeds in getting on-air with a prize.
The
contest will be heavily promoted on air, in print, through
outdoor media and direct advertising. RJ mentions and
promotional messages throughout the day on Radio One
are to be supplemented by impact covers and full page
ads in the Mid Day. A heavy outdoor media campaign includes
bus backs and billboards as well as presence on kiosks
at fame multiplex and Mega Mall, and an SMS campaign
reaching a target group of 50,000 and banner ads on
Radio One's site will complete the campaign.
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