| The
initiative has got the backing of Prasar Bharati, the I&B Ministry and the
Indian Music Academy. Musicians
like Ustad Zakir Hussain, Pandit Jasraj, Pandit Hariprasad Chaurasia, Sonu Nigam
have contributed to this song. The song was conceptualized by Durga Jasraj and
Vikram Shankar. Javed Akhtar has written the lyrics. Zakir Hussain has composed
the music. The
video features famous personalities like Kapil Dev, Dhanraj Pillai, Bhaichung
Bhutia and Rahul Dravid. In the video they express the joy of patriotism even
through their diversity. Aditya
Birla Group chairman Kumarmangalam Birla says, “It is a privilege for us
to be associated with an event on such a large scale. The song captures a new
India which is full of high esteem and confidence. India can become a superpower
but people need to collaborate from different fields. This is the underlying theme
of the song. It is a clarion call to every Indian to come forth and move forward
to prosperity and help in nation building.” Idea
Cellular is looking to launch in Mumbai within three months. Idea
Cellular MD Sanjeev Aga says, “About nine months ago we decided to come out
with a song on an epic scale. We wanted this song to pay tribute to the nation.
We also wanted to build awareness about solidarity, integrity and bring Indian
culture closer to the youth. Idea has always believed in innovative and exciting
approaches to connect with discerning customers and provide much more than just
an unmatched mobile experience. Jai Hind is our little way of paying tribute to
the nation. Prasar Bharati will carry our message to millions of Indians. They
reach parts of the country where private channels do not have a strong foothold.” Idea
customers who call a number or who SMS DTD19814 will receive a ringtone of the
song. | 
