| MUMBAI:
Big FM has roped in Ramita Chaudhuri as its new station head-Kolkata. Her span
of work would encompass overall functioning of the station, adding value to the
its profitability and also widen the listnership base. Talking
about the new appointment, Big FM regional head - East and South Soumen Choudhury
says, "Ramita's excellent track record in creating marketing hallmarks for
the station would surely help her in her new role and we are sure that Kolkata
under her leadership would see new vistas in brand equity." |
|
|  Ramita
has over 9 years of experience in communications and marketing industry with specialized
knowledge in direct marketing and brand management. As the Regional Marketing
Head for the eastern region (Kolkata, Assam, Bengal, Orissa and Bihar), she would
work for the launch of marketing campaign in Kolkata and 6 cities across east.
Her
earlier profile includes working with Hutchison Telecom (where she was responsible
for the successful launch of Hutch operations at the state level across West Bengal
apart from effective ground activation programs), Lowe, Wunderman India, Imagine
Advertising and DIREM. |
