| "We
are looking to invest close to Rs 4 billion in the Jiangsu Pyramid Longzhe Group
in the first year of operations itself," said PSTL MD PS Saminathan. The
JV will also organise exchange of artistes from both the countries. It also plans
to launch one screen in China and would concentrate on non-box office revenues
also. Jiangsu
Pyramid Longzhe Group COO Venkatakrishnan said, "We already have an established
track record in operating multiplexes and stand-alone theatres in India, USA,
Singapore and Malaysia. We will now be able to leverage and extrapolate our expertise
in the larger market of China." Longzhe
Group chairman Yang Li said, "Relations between China and India have undergone
a sea change in the last few years. Pyramid Saimira is one of the fastest growing
companies in the world today and we are extremely happy to partner with them to
grow and nurture the entertainment sector in China." |