| Chennai
will be divided into North, South, West and Central zones and stringent on-air
and on-ground auditions will be conducted separately in each of the four categorised
locations. Participants will be selected from each location who will be eligible
to participate in the quarter-finals. Ten of them will advance to semi-finals
out of which one male and one female will be crowned the winners. The
contest will be judged by famous Kollywood playback singers like Tippu, Harini,
Ranjith and Vijay Yesudas among others. The winners will be featured as playback
singers by famous music director Vijay Anthony in his forthcoming movie. Speaking
about the initiative Big FM Tamil Nadu Cluster head P B Ramaswamy said, "There
is a plenty of talent hidden in every Tamilian and this is part of Big 92.7 FM,
Chennai's endeavour to live the Tamilian Pride in everyday offerings. Through
this initative we are providing the talented with a platform to be recognised
and get an opportunity of a lifetime." Big
FM has already finalised plans to conduct 'Big Voice of Orissa' contest in twin
cities of Cuttack and Bhubaneswar, Orissa . It has also launched a pan- India
talent hunt , the 'Punjabi-Please 5 city concert ' with Sonu Niigam . | 
