|  The
format of Junoon has a battle among three genres of Indian music - Sufi, Folk
and Filmy. Each genre has a mentor and six participants, making a total of 18
for the three genres mentioned. The mentors are Ustaad Rahat Fateh Ali Khan for
Sufi Ke Sultan, Ila Arun for Maati Ke Lal and Anand Raj Anand for
Bollywood Ke Baadshah.
Each
week the audience will vote for their favourite genre (and not contestants) and
the mentor of the group receiving the least number of votes will have to make
the decision to eliminate one of the members of his/her team. "The
main idea behind this project is to find out which of the three genres people
like the most. Although Bollywood music is immensely popular, there are still
many people who prefer Folk music as well as Sufi. I am very excited about this
show and its concept," said producer Gajendrra Siingh. NDTV
Imagine EVP (marketing and communications) Manoj Vidwans said, "With the
type of content we have come up since our inception, we have been able to capture
the imagination of people in the short span of time we've been around." | 
