| Mumbai:
Hello 106.4 FM will launch in Coimbatore on 5 November 2007, making it the Malar
Group's fifth station to go on air. The
station has already launched in Chennai, Madurai Tirunelveli and Tuticorin. According
to the station, the Coimbatore station will also be maintaining the same frequency
so that listeners can have uninterrupted supply of quality entertainment and information
while traveling towards the southern tip. |
|
| On
the launch day, the radio station will be giving away 1064 gold coins to lucky
winners throughout the day. As an inaugural offer the radio station will be lending
its expertise in producing product commercials, brand imaging and identities.
Says Hello FM COO Rajeev Nambiar, "We are thrilled and proud to launch
our radio station in Kovai. The response that we got from Madurai, Tirunelveli
and Tuticorin has been extraordinary and we hope to cater to the needs of the
listeners in Coimbatore also. The launch of this station will provide an excellent
platform for advertisers all over India to effectively reach their target audiences
down south through radio. Large and small retail establishment will get a boost
as they would start witnessing the power of Radio and the experience of being
active in a professionally managed electronic medium. We are also planning to
launch our radio stations in Trichy and Pondicherry thus becoming one of the largest
radio station covering pan Tamil Nadu." Says
marketing head D Charles, "We have a lot of marketing activities that are
planned to promote the radio station more efficiently. Our promotion includes
contact programs at various tea stalls, local saloons, bus stations and a lot
of other public places. We are hoping to create a lot of brand visibility by this
launch and are looking forward to engage effectively with our listeners here." |
