|
MUMBAI:Tomato
FM has struck a deal with the BBC to start airing programming
specially tailored for India's FM market.
The content is being made available to listeners in
Kolhapur and will shortly be available to Tomato FM
listeners in Sangli.
Every half-hour, from 8 am to 8 pm, listeners can tune
into the BBC's infotainment updates and BBC Ek Minute.
|
|
|
Additionally,
every Sunday, listeners can enjoy the BBC's popular
weekly chat show, BBC Ek Mulaqat, presented by the BBC
India Editor, Sanjeev Srivastava. This show profiles
India's prominent people from the worlds of media, films,
sports, business, arts and politics, showing 'the other
side' of celebrities' lives and playing their favourite
songs.
The deal adds Tomato FM to an ever-expanding list of
BBC partner FM stations in India - Radio One in Delhi,
Chennai and Mumbai, Radio Choklate in Bhubanswar and
Cuttack, and Radio Tarang in Hissar.
Naval Toshniwal, CEO of 94.3 Tomato FM, said: "This
alliance is a major boost in our station's efforts to
offer quality content and entertainment to its listeners."
India Business Development Manager BBC World Service,
Vineeta Dwivedi, added: "Radio Tomato has excellent
local content, and we are delighted they are adding
some of the BBC's most successful programmes to their
exciting schedule. This will ensure the very best programming
reaches audiences in Kolhapur and, later, in Sangli.
I look forward to working with our friends at Radio
Tomato to extend this relationship."
|
