Comments (0)
Press Release |  22 Jun 2018 15:54 |  By RnMTeam

Grammy award nominated Raja Kumari releases new single 'I Did It'

MUMBAI: Cross-cultural powerhouse and Grammy Award-nominated songwriter Raja Kumari releases an inspired new single today, ôI Did Itö. The video has been shot by the multi-talented American director, video editor and filmmaker Matt Alonzo and features Raja Kumari dancing to a mix of Indian ethnic dance forms with hip hop. 

The new single continues RajaÆs quest to assert the values of her culture with her visionary melding of West coast swag and Desi daring.  ôI Did Itö peels back the curtain on her fearless ascent with potent authenticity.  To put it simply, Raja gets it done. Says the artist about her self-esteem boosting anthem: ôI have always had to Fight for my art. Instinct, Faith and Perseverance have been my greatest weapons. æI Did ItÆ is an anthem written to remind myself that I can do anything that I set my intention on. It's a song about believing in yourself at all costs while finding a way to stay authentic to who you areö.

Raja Kumari has made That ferocity of spirit is evident in her rapid-fire rapping style and innate melodic sense that has enriched both her Indian leanings and knack for crafting global pop refrains via award winning songwriting collaborations with noted stars such as Gwen Stefani, Fall Out Boy, Iggy Azalea, Fifth Harmony and more.  But itÆs been her major label debut EP, The Come Up, available at all digital retailers that has catapulted her into what Rolling Stone hailed as a ænew narrativeÆ in hybrid hip hop. 

The infectious collection serves as the perfect introduction to her soaring signature style. Among favorites like Meera, it also features the impressive, airtight rhyming and hypnotic melodies of ôCity Slumsö (feat. DIVINE)ùwhich has racked up 7.3 million-plus YouTube views to date, and more than 269K Spotify streams. The sweeping video was shot in the impoverished sections of IndiaÆs largest city of Mumbai, where the countryÆs vibrant hip hop movement has emerged from the gullies to mark its stamp on the global music scene.  Raja extended her stay in the complex city, drawing insightful parallels to Mumbai-bred street anthems and New York and LAÆs early hip hop scenes.  SheÆs become a vocal champion of the movement and its homegrown expressions of angst and self-determination.

Raja Kumari made her initial impact on pop music as a sought-after songwriter and creative force behind Fall Out BoyÆs multiplatinum smash Centuries, Iggy AzaleaÆs Change Your Life [feat. T.I.], Fifth HarmonyÆs ôLike Mariahö [feat. Tyga], and numerous anthems for Gwen Stefani (Red Flag, Naughty) and earned a 2015 Grammy nod. Emerging as a disruptive force in hip-hop, her video profile with Complex and Uproxx was one of the most watched on the site, a showcase of RajaÆs story of her own true Come Up.