MUMBAI: SoCheers Infotech – a recently turned full-fledged marketing agency has won digital creative duties for Sunburn festival 2017 – Asia’s biggest Music Festival by Percept Live to be held between 28 – 31 December 2017 in Lavale, Pune.

As a part of the mandate, SoCheers will manage the entire end-to-end digital strategy and planning for Sunburn with its main objective being to push ticket sales via associations as well as building third-party collaborations. In order to deliver the best campaign results, SoCheers and Sunburn’s team has already begun to work under one roof.

Discussing the alliance, Percept Live Sunburn Global CEO Karan Singh says, “Over the last 11 years, we’ve evolved from being a music festival to an aspirational brand built on the fan experience and consumer loyalty. Given our promise of a renewed experience to our fans in this new decade, we have moved to a brand new venue surrounded by a breathtaking view of nature around the festival area and a highly accessible and well-connected location. Sunburn has always prioritized the demands of music fans and works hard to create the best festival experience for the public. Oxford Golf Resort will play the perfect destination host and offer the experience we envision for our fans. We’re going in all guns blazing to make this year bigger than our previous editions including one of the best artist lineups which include 3 of the top 10 DJs in the world. SoCheers has proven to be a strong partner in our previous stints & we are confident that we’ll make this big together.”

Commenting to the win SoCheers  Co-founder and Director Mehul Gupta says, “Sunburn is one of the biggest festivals hosted in India for years and we are pleased to have won this opportunity to be their official digital media and creative partners.Our aim is to bring the best out of the festival with our expertise which we have built over the years and look forward to creating successful digital campaigns for the brand that shall definitely result in a huge impact on the audience – definitely one to remember’’.