MUMBAI: Jordan Edwards-Wilks, better known by his stage name Jords, is a Croydon rapper and songwriter who has earned his emerging stripes by combining an immediate lyrical talent with inventive production and emotional, thought-provoking concepts.

Cultivating a rare reputation and loyal fanbase via a hybrid of classic hip-hop influences with a mixture of R&B and poetry, the sound is notably fresh take on the genre that conjures comparisons to the likes of J Cole, Wretch 32 or Travis Scott in terms of smooth instrumental invention combined with a laid-back and authoritative tone and content.

Having released Working Too Hard, a consummate, smooth testament to the never-ending passion and hustle, and Cloud 99, a slick, lyrically inventive slow banger, South-Londonrapper has already picked up critical acclaim from major tastemakers including Notion Magazine, Grm Daily, Linkuptv, Earmilk, Rwd Mag and Highsnobiety. He now continues to accelerate towards 2018 with the Before We Begin EP, a tasteful playlist of some of his most impressive work to date.

Check the track here –

Continuing on a steep trajectory that has already seen him work with artists such as Bridget Kelly and Bonkaz. Similarly with radio support across BBC Radio 1Xtra, Capital Xtra, the serious tastemakers are all hailing what they see as an exciting and thoroughbred new talent.