MUMBAI: Gearing up for the Mumbai concert, Sony Music India has begun a social media campaign called #EdSaid. Through this campaign, the label is enabling fans to learn the lyrics of Ed Sheeran songs in advance of his concert in Mumbai.

Ed Sheeran’s concert, scheduled for 19 November, is the most awaited gig of the season. His monster hit Shape Of You, has just crossed 200 million views, a feat that has never been achieved by any international song so far. He is also known for his other hits including Photograph, Galway Girl, Thinking Out loud, The A Team and many more.

This clearly speaks volumes about his popularity and the fact that fans are waiting with bated breath to watch him live.