MUMBAI: Author Ritnika Nayan just came up with her second book called Indie 101: The ultimate guide to the independent music industry in India. It is the definitive book on navigating and succeeding in today’s music industry, which focuses on the rise of the indie music industry in India and the myriad issues that plague any fledgling business. The indie music scene in India has over the past few years built up steam and spawned multi-genre festivals, lucrative sponsorship deals and attained the status of an industry. 

The book provides key industry insight regarding management, record deals, live touring, PR, concert and festival production and publishing applicable to new and experienced artists, artist managers, promoters and anyone keen on making music their career. This book is the first of its kind; which focuses specifically on the Indian music market and is therefore indispensable for anyone interested in music.