MUMBAI: Bollywood singer, entrepreneur and a regular fixture on the Dubai Social Scene, Neha Pandey has announced the launch of her new music video via Zee Music Company for the supernatural horror movie Dobaara: See Your Evil. The song, which intertwines melancholic vocal lines with infectious rap interludes, has been written and composed by music director, Arko Pravo Mukherjee, and features Neha Pandey on lead vocals, is now airing across all of Zee Music's broadcast, social and digital networks.

Shot in the Mumbai, India, the video boasts exceptional production values and marks one of the rare instances of a UAE artist making a breakthrough in a mainstream Bollywood movie.

Dobaara: See Your Evil is a remake of the 2013 American film Oculus and has been written and directed by Prawaal Raman. Featuring a star-studded cast of Huma Qureshi, Saqib Saleem and Adil Hussain among others, Dobaara opened to critical acclaim across the world earlier this year.

''Humdard is a song that explores the very depths of human emotion, and the video encapsulates this melancholic, yet introspective, theme almost perfectly,'' says Pandey.

''Working with some of Bollywood's most respected and up and coming talent has been an amazing experience, and the video for Humdard showcases this immense creativity and emotion that has gone into its making.

''The backing of an established broadcast network such as Zee Music Company and their marketing efforts also means the video is set to rack up some serious views on the various distributions channels,'' she adds.