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Press Release |  14 Jan 2016 15:36 |  By RnMTeam

Hard Kaur releases new single 'Aise Karte Hai Party'

MUMBAI: Bollywood’s most prominent female rapper-music composer Hard Kaur is coming up with her new single ‘Aise Karte Hai Party’. The track promises to be a party anthem. Composed and sung by the rapper herself, AKHP is releasing on Times Music on 14 January, 2016. ‘Aise Karte Hai Party’ has funny lyrics written by Sonny Ravan and Hard Kaur herself, and expresses the feelings of all the club goers of today. The music is catchy and upbeat, a fabulous blend of foot-tapping beats and an inimitable video.

The ‘Aise Karte Hai Party’ music video will feature the rap queen Hard Kaur with celebrities from various fields. In this unique and first of its kind video, once can see celebrities like actor Manish Paul, choreographer Saroj Khan, actor-director Punit Issar, Cyrus Broacha, Gaurav Gera, Raghu Ram, Diandra Soares, Jenny. Eminent actors from Internet’s most popular series TVF (The Viral Fever) has also been interestingly integrated in this video, which is another first in any music video.

“There’s been a crazy demand from my social media family for me to bring them some new tunes as they have been missing me since my last album P.L.A.Y. I’m super excited about this song as it’s an independent single and the video is mad fun which features some of my friends who have been your favorite faces from the industry. It’s a new year and I’m happy to begin 2016 with a new release and fresh music. I hope my fans enjoy this hilarious video as much as I did while recording and filming it.”

Hard Kaur is one of India’s leading musicians and celebrity with fans across the nation. The face of Hip Hop in India, Hard Kaur has introduced the musical genre and taken it to greater heights by giving it a pop sensibility. The genre has quickly been absorbed by India and given its own unique twist and been used in the biggest Bollywood blockbusters. Her success story in India began as she co-wrote a hit single for the Indian gangster underworld flick ‘Johnny Gadar’ alongside the Indian equivalent of triple Grammy award winners Shankar-Ehsaan- Loy. The record was the most downloaded musical single that year and propelled her into the limelight. With continued hits including India’s top selling singles from her debut album ‘Supawoman’, ‘Glassy’, ‘Look 4 Me’ and ‘Bombay Deewana’, she went on to become one of the most sought after performers for music in Bollywood blockbusters. Today her discography over the last 2 years includes over 20 smash hit records as part of movies including ‘Singh Is King’ to ‘Bachna Ae Haseeno’, ‘Laung Da Laskara’ (Patiala House), ‘Chaar Baj Gaye’ (Faltu), ‘Sadadil Vi Tu’ (ABCD), she turned music composer with her track ‘Aashiq Mizaaj’ (The Shaukeens).

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