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Press Release |  10 Nov 2015 15:37 |  By RnMTeam

Taylor Swift's '1989' becomes highest selling international album in India this year

MUMBAI: Taylor Swift's '1989’ was the album that ruled the music scene in 2015, hitting the spot for fans across the world! The album has now sold close to a phenomenal 9 million units worldwide! The album has spawned multiple hits including ‘Shake It Off’, ‘Blank Space’, ‘Style’, ‘Bad Blood’ and the lastest single ‘Wildest Dreams’ – the video of which is directed by Joseph Kahn and shot in Africa and California, and is set in the 1950s.

While breaking records the world over, Swift has never failed to impress her legion of fans in India! Swift’s hold on Indian fans has also proven unshakeable as the album goes Triple Platinum in the country, making it the highest selling international album in India in 2015!

To commemorate the artists’ massive success in India, Devraj Sanyal, Managing Director and CEO, Universal Music Group South Asia, personally felicitated Taylor Swift with a Triple Platinum plaque in Singapore where the artist was touring as part of her SEA tour.

Speaking on the occasion, Sanyal said, “Taylor is undoubtedly one of the biggest pop stars in the world and she showed us why here in Singapore where she performed to a packed house of screaming fans! While I met her back stage, she expressed has eagerness to come perform for her fans out here and I’ve assured her that her fans will simply love it! She is an incredibly honest artist, one who has built her empire on the back of her fans and it’s evident she really cares. Her show in Singapore was mind numbingly cool and her performance was extraordinary. The production values were incredible and as a show this was one of the best I’ve ever seen. We presented her with the South Asia plaque and she was thrilled to know that ‘1989’ has hit Triple Platinum here!”

Sanyal also wished Taylor a prosperous Diwali and presented her with a stunning designer necklace of Goddess Lakshmi, the symbolic ‘true feminine energy’ created by designer Reshma Merchant from 'House of Milk'. The piece of intricate Indian jewelry represents traditional handicraft and handlooms of Brand India.

Taylor Swift’s ‘1989’ is available exclusively on Universal Music across all physical and digital formats.