MUMBAI: Sonu Nigam, Shankar Ehsaan Loy, Bandana Sharma and Sunidhi Chauhan have come together to sing the song 'Beetiyan' for 'Save the Girl Child' an initiative by National Rural Health Mission, Government of India. Apart from the singers, the song also features actors like Ajay Devgan, John Abraham, Nagarjuna, Hema Malini, Shilpa Shetty, Sonakshi Sinha, Raveena Tandon, Nagarjuna, Sushmita Sen, Shamita Shetty and director Rakeysh Omprakash Mehra. The music for the song is composed by Nikhil Kamte and the lyrics are penned by Manish Kumar Pran.

The songs highlights that both boys and girls are born with a closed fist. Both of them laugh, smile and play with their parents. The song also brings to light that both girls and boys, bring fame and happiness to their families and even have the ability to conquer the world. Both have their shares of successes and failures. Despite the similarities the girls are killed before or after they are born.

Sonu Nigam, who is a part of the initiative said, "I recorded this song for a social cause and it is very unfortunate that even today girls are killed only because of their gender. It was great singing this song and I hope we can reach out to at least a few people and their mentality changes."