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News |  08 Jul 2020 15:45 |  By Namrata Kale

Kailash Kher: We want to bring in young energy into the music industry

MUMBAI: Music veteran Kailash Kher along with VOOT launched Nayii Udaan, a platform to help budding musicians and singers to help them make a mark in the Indian music industry.

Kher who appealed the audience to download VOOT and be a part of Nayii Udaan said, " This association with a digital platform VOOT is absolutely special as it drives the youth energy. We want to bring in young energy into the music industry and this platform is quite supportive of that. Atleast from my side I am trying my bit of what I can do."

After empowering 25 musicians and four lead singers since its inception in 2017,and after hosting LIVE events for the last three years, this was the first time Nayii Udaan went LIVE digitally on 7 July'20, exclusively on Voot marking music veteran, Kailash Kher’s 47th birthday.

The 60 minute event, was hosted by actor-comedian Raju Shrivastav. The concert was presented by sufi singer maestro Kailash Kher himself.

The event showcased performances by three yesteryear talents- Shrikant Krishna, Abhishek Mukherjee and Rachit Agarwal.

Nayii Udaan believes in roping new talents from different musical genres like Hindustani classical music, folk, Bollywood with ragas and Sufi amongst others.