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News |  23 Jun 2020 16:02 |  By RnMTeam

Phase 1 launches 'A Hymn of Empathy, Love & Hope'

MUMBAI: May the Whole World Live in Happiness, May all the Worlds Live in Happiness, this is the meaning of the chorus of a beautifully produced musical tribute by Phase 1 Events & Experiences, India’s most disruptive experiential agency. As the world suffers through the consequences of the Covid 19 pandemic, the hymn symbolizes and reverberates Empathy, Love and Hope from India to the World.

The launch took place at 7pm Sunday, 21st June across multiple platforms including Live Nation – the World’s Biggest Live Entertainment Company. The film is directed by Aloke Shetty under the guidance of Oum Pradutt, Founder & Managing Director of Phase 1 Events & Experiences. The Composition, Acoustic Guitar and Vocals are given by eminent artist Raghu Dixit and the Lyrics written by Neeraj Rajawat Singh. The alluring song dedicated as a tribute to Covid warriors is a moving and inspiring piece, one that invokes compassion and strength the world needs to survive in these challenging times.

Watch here:

The hymn brings together renowned music legends, athletes, Bollywood personalities and change makers in one single music video; featuring Shankar Mahadevan, Kailash Kher, Latha Rajnikanth, Salim Merchant, Raghu Dixit, Javed Ali, Best Kept Secret, Yash, Boman Irani, Kalki Koechlin, Soha Ali Khan, Kriti Kharbanda, Vikrant Massey, Dino Morea, Shibhani Dandekar, Kiran Mazumdar Shaw, Saransh Goila, Miss Malini, Kubra Sait, Miss Malini, Nikhil Chinapa, Danish Sait, Cyrus Sahukar, Nitya Menon, Rehan Poncha and Terence Lewis.

Commenting on the launch, Oum Pradutt, Founder & Managing Director of Phase 1 Events & Experiences said, "On the day the world celebrates music, we wanted to bring alive a celebration of the human spirit, through the most powerful language - music. And hence, this anthem. From India to the world, this song carries a message of empathy, responsibility and strength. At a time when the world has been reset to zero – economically, socially and politically, we endeavoured to bring artists, change makers and industry leaders on the same page with a strong positive energy. This is our labour of love, our ode to humanity!”