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News |  15 Nov 2019 15:40 |  By RnMTeam

Pop Diva, Shalmali's new Gaana Original 'Ruka- Ruka' makes you rethink love in this digital age

MUMBAI: Relationships in today's time are run on apps. Do we forget to connect in real ways? We're not ready for the compromises or sacrifices, or the time and effort to invest in someone or most importantly the willingness to communicate. All this and lots more is beautifully captured in the new track and video by Shalmali titled Ruka Ruka, presented by Big Bang Music. The Gaana Original will release on the 13 November. 

Shalmali, one of the most established and popular singers of this generation has won several hearts with her chartbuster songs for Bollywood music. Now, the Bollywood hit machine is all set with her latest Pop single, a melodic prowess, promising a soothing yet powerful composition. Titled, Ruka- Ruka, the song represents the scenario of how today's relationships are. Co-curated by Shalmali, Digvijay Singh Pariyar & Sunny MR, the song & video will be streaming exclusively on India's No. 1 music streaming app, Gaana and Big Bang Music’s YouTube channel. It will also be available on Radio Stations and Music TV Channels across the country.

Shalmali has proven herself not just as a playback singer but also as an artist who is open to experiments and creates genre-defining tracks. Fully embracing her voice’s essence, the song portrays modern-day relationships and taps the complications in communicating feelings online. Along with Shalmali, the music video also features the supremely talented actor Aparshakti Khurana, who has been gathering much fame and acclaim in the Industry. Stepping away from his steady genre of comedy, Aparshakti is owning the screen with this emotionally fulfilling romantic visual.

Speaking about her latest release, Shalmali said, “Modern relationships are complex, it’s amusing how we may feel so alienated from our significant other despite being    'hyper-connected’. ‘Ruka Ruka’ expresses the struggle to truly communicate in today's relationships. I am excited to share this with the world along with my partners at Big Bang Music & Gaana.”

Gaurav Wadhwa, CEO/Co-Founder, Big Bang Music, stated, “At Big Bang Music we encourage independent artists and personal expression in music. We want to make non-film music part of the Pop culture in India through artists like Shalmali. Ruka Ruka has a beautiful composition and a passionate story that demands to be heard.”

 “Music has a way of speaking to us, and heartbreak is one of the most common emotions across the world. Music can certainly help you reconcile, and realise you’re not alone.  Our latest Gaana Original Ruka Ruka by Shalmali combines soulful singing with a dash of pain to create a love song that is guaranteed to wreck even the strongest hearts,” observed Prashan Agarwal, CEO - Gaana.