MUMBAI: Leading audio platform, Spotify India has reportedly roped in superstar Anil Kapoor to be ‘face’ of the brand. The Indian branch of the Swedish company approached the superstar to endorse the app, considering his youth connect.

According to sources, "Anil Kapoor has always endorsed the brands he has believed in. The actor's ability to connect with the youngsters is the main reason why the brand wanted him to endorse it.”

Spotify was launched in India earlier this year and became a huge hit amongst the youngsters since it allows them to create a playlist of their own.