MUMBAI: A rare razzmatazz -- that's what Bollywood star Ranveer Singh brought to the closing day of a fashion extravaganza here by amalgamating his reel avatar as a rapper from his forthcoming film "Gully Boy" with his real exuberant self.

Ranveer brought the house down at the Lakme Fashion Week Summer/Resort 2019 here on Sunday as he rapped live while walking the ramp with his Gully Boys gang to showcase a unique fashion line, GullyGen.

He, along with rapper Naezy and other artistes, sang Asli Hip hop and Apna Time Aayega from the yet to release film.

It was as much a unique experience for Ranveer as for the audience at the fashion gala.

Ranveer said: "Our film is closely connected to the music and the music was the heart of our show. There were unique performances, a live music show... The entire gang has authentic rappers and they contributed to the film, dialogues and music of the film.

"It was a unique show and a unique experience for me."

Fashion label LoveGen collaborated with Gully Boy to create the menswear line GullyGen. Ranveer sported a jumpsuit, sweatshirt and cap as he walked or rather pranced around -- the ramp.

While the show had street art adding colour to the backdrop, Ranveer ensured his magic goes beyond the ramp. He made an impromptu appearance at the DJ station and sang away, leaving the audience ask for more.

He combined ramp walk with live rap performance at the Lakme Fashion Week and called it a unique show and experience for him.

Actor Ranveer Singh along with entire Gully Boy hosted an impromptu rapping session on the sidelines of on-going Lakme Fashion Week 2019 on Sunday evening.

Ranveer Singh, Naezy and entire Gully Gang took the center stage and crooned massive hits from Gully Boy - Asli Hop Hop and Apna Time Aayega, for the audiences and they went wild. Ranveer even jumped into the crowd like a rock star. Ranveer was also accompanied by Gully Boy director Zoya Akhtar and producer Ritesh Sidhwani.

To top it all, he jumped into the crowd, attempting a crowdsurfing of sorts, much to the delight of his fans.

On the unique coming together of a film and a fashion show on the ramp, Ranveer said, "I loved it. It is the first time that any of movies had merchandise turned right."

Talking about the show, Ranveer said, "It was a very unique show. Our film is closely connected to the music and the music was the heart of our show. There were unique performance, live music show, the entire gang is authentic rappers and they contributed the film, dialogues, and music of the film.

"It was a unique show and a unique experience for me and I am thankful to the entire team for having me along with Ranveer Singh, the entire Gully Gang, rapper Nazy, filmmaker Zoya Akhtar, film producer Ritesh Sidhwani was present at the event.

Actor Ranveer Singh turned show-stopper for Love Gen at the Lakme Fashion Week 2019. The 'Simmba' actor was seen sporting a jump-suit, sweatshirt and cap as he walked the ramp for hip and vibrant new Love Gen collection.

This is the first time a movie and fashion show has successfully amalgamated on-ramp. Talking about the experience, Ranveer said, "I loved it! It is the first time that any of movies had merchandise, turned right"

Gully Boy is directed by Zoya Akhtar, it is loosely based on the life of street rappers Divine and Naezy. The film also stars Alia Bhatt, Kalki Koechlin, Vijay Raaz and Siddhant Chaturvedi in supporting roles.

The film releases on 14 February 2019.

(Source: IANS)