MUMBAI: A leading residential, commercial and real estate company Ruparel Realty, announced that they are going to be the title sponsors for Navratri Mahotsav 2017 which will captivate the predominantly Gujarati suburb of Borivali this Navratri. Falguni Pathak will be performing live for nine consecutive days amongst 20,000 to 25,000 audience each day with a precise amount of 19.44 lakhs per night paid by the organizers to Pathak. The festival will run from 21 September to 29 September at Late Shri Pramod Mahajan sports complex of Borivali enthralling the audience in the festive essence of Navratri.

The event is being organized by Showbizz and Widespan Entertainment and is anticipated to be the grandest Navratri event in Mumbai. Widespan Entertainment manager Rajesh Khattar said, “We are extremely pleased to associate with Falguni and there was one nice thing about her when I met her, she does not treat Navratri like an event but she considers it as a pooja. I think this is our first amalgamated corporate association with her Navratri and it's going to be a total new experience for Falguni ji’s audience and the event will be quite organized and well managed.”

‘Queen of Dandiya’, Falguni Pathak stated, “I am delighted to be associated with Ruparel Realty and perform at Late Shri Pramod Mahajan sports complex. This is the most awaited time of the year and this time I will also be performing Rajasthani and Marathi songs for all the non Gujrati garba fans but will focus more on Gujrati songs. We are preparing the best of songs that offer great beats for dandiya and garba enthusiasts. Keeping Navratri in mind I have recreated an old Gujarati song Jode Rejo Raaj and the video is out on my YouTube channel. I just focus on the fact that the audience should have a great time.”

Being the title sponsorers for the Navratri Mahotsav 2017 Ruparel Realty’s managing director Amit Ruparel said,"We are very pleased to be associating with Falguni ben for the cultural festival of Navratri. At Ruparel Realty we want to give the best to the customer as he is the king and our family. So we want to tie up with the best and she is the best today. At present organizations are progressively recognizing festivals to promote a sense of bonding and to show their respect to local culture.”

“We have a lot of customers who are zealous about Navratri as a festival and dandiya is an occasion to celebrate with families and it gives us immense happiness to see families bond over dandiya and I am delighted to be associated with Ruparel Realty and perform at Late Shri Pramod Mahajan sports complex,” added Amit Ruparel.

Audience of Navratri Mahotsav 2017 will experience Pathak performing a variety of Rajasthani, Punjabi and Marathi songs but more of Gujarati songs as she stated, “ I do feel music is constantly changing every week and I do like a few of them but when it comes to performing for Navratri festivals we stick to the traditions.”