MUMBAI: What do you expect on hearing about a movie promotion on the radio? An on-air chat with the stars with some fun entertaining contest, max a dance act to their famous upcoming track that might or might not go viral on social media. Most of us have got bored of this redundant radio-movie promotion formula. Fever FM gazed this and went on to think not just out-of-the-box, but literally, out-of-the-country.

In a unique movie promotion strategy, Fever FM will take its listeners on a Jab Harry Met Sejal live radio tour as their radio partner.

RJ Anuraag Pandey accompanied by RJ Glen will go on a Jab Harry Met Sejal Tour from 23 July presented by Cox and Kings. The RJ’s will be ‘Live’ on-air and the official Fever FM Facebook page, from the outdoor locations of the film in the most desi-way possible. The RJs will visit three countries, namely Prague, Budapest and Amsterdam.

Shah Rukh Khan who plays the tourist guide in the film will guide RJ Anuraag Pandey through the tour, along with Anushka Sharma and Imtiaz Ali. This is the first time any radio show will be ‘Live’ from the real shoot locations.

The eight-day itinerary is planned and packed with loads of entertainment and behind the scene stories. Once the RJs are back to the Fever FM studio, the listeners will get a chance to win the same tour as the RJs by playing a Bollywood quiz on-air. Now, that’s something, isn’t it?

Wondering how the RJs will be on-air live from another country? Well, technology has made things simple. A software called ‘Zetta’ that provides broadcasters and webcasters tools that develop real-time audio recognition technology will be used. The RJs with the help of RCS will be ‘Live’ on-air acknowledging the listeners about the place and the stories behind.

From 23 July, tune into Picture Pandey Show with RJ Anuraag Pandey every day 11 am onwards ‘Live’ from Prague, Budapest and Amsterdam as they take you on a radio tour to all the exotic locations that Harry and Sejal travelled to in the film Jab Harry Met Sejal. Also know about the making of this film with Shah Rukh Khan, Anushka Sharma and Imtiaz Ali.