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News |  24 May 2017 14:39 |  By RnMTeam

Sub Focus and ALMA reveal atmospheric music video for 'Don't You Feel It'

MUMBAI: Acclaimed DJ and producer Sub Focus has teamed up with upcoming vocalist ALMA for a brand new track for the Summer, æDonÆt You Feel ItÆ. The dance anthem has already secured æHottest Record In The WorldÆ status from BBC Radio 1 DJ Mistajam.

ItÆs the start of a new chapter for Sub Focus after the release of three club focused hits including æNobody KnowsÆ, æLove DivineÆ û a BBC Radio 1 Hottest Record û and æLinguaÆ featuring Stylo G which holds the accolade of being the first ever record to top the Radio 1 specialist chart for two consecutive weeks. More recently, Sub Focus remixed Major LazerÆs hit æRun UpÆ featuring Nicki Minaj and PARTYNEXTDOOR.

The success of those club tracks have clearly signaled a return to form for Sub Focus. æDonÆt You Feel ItÆ showcases serious ambition with diverse production skills and commercial appeal. ALMAÆs distinctive vocals soar throughout, adding a pop-infused element.

Drawing inspiration from the early rave days and grainy VHS videos, the accompanying music video follows a group of friends as they head out to an underground warehouse party. The video takes the viewer back to the era that influenced both artistsÆ careers and style

The collaboration with ALMA should excite fans of both artists; the vocalist won two awards (Best Newcomer and Best Export) at the Finnish Grammys, has performed at the BBC Radio 1 Future festival and AMP alongside Ray BLK, and is currently working on her debut album with the likes of MNEK, Rudimental, Gorgon City and Two Inch Punch.

From handing a DnB demo to Andy C in a club back in 2003, to numerous top 10 UK chart hits with heavy support from the likes of Annie Mac, Mistajam, Zane Lowe and Friction - Sub Focus has maintained a high profile for over ten years. With his past two albums reflecting his ever evolving sound yet still resonating at radio, festivals, clubs and the charts, he is set to usher in a new chapter of his career with these latest offerings.

The release comes just after an exciting headline slot at the notorious Room 1 of LondonÆs newly-reopened fabric - still one of the best venues in the world for the genre-fusing, high-octane style Sub Focus is renowned for - at the forefront of LondonÆs clubbing scene.

Preparing for a hectic summer, Sub Focus will be heading to Ibiza for a residency at Amnesia as well as embarking on huge European and U.S tours including key dates at SW4, Reading and Leeds Festival û where he will be bringing back his interactive live show û and Electric Zoo Festival among others.

With such widespread support across BBC Radio 1, as well as specialist support from fellow high profile DJs like Andy C and Chase And Status æDonÆt You Feel ItÆ looks set to cement Sub FocusÆ status as a truly multi talented producer.