Amitabh Bhattacharya pens song for kids channel
MUMBAI: National Film Award winning lyricist Amitabh Bhattacharya has penned a song for Sony YAY!, a new children's entertainment channel by Sony Pictures Networks.
Titled ‘YAY! philosophy’, the song features the channel's brand ambassador and actor Tiger Shroff, read a statement.
"It's very rare that you come across a project that's true to its nature and its audience. Sony YAY! ticks both these boxes," Bhattacharya said.
He added: "When this came my way, I instantly knew it is going to be a lot of fun and what I wanted to do with it. 'YAY! philosophy' stands for letting children be who they are and that's exactly what we've tried to bring out with this song."