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News |  13 Feb 2017 21:12 |  By Mallika Deb

Five things that we loved at Vh1 Supersonic

MUMBAI: It is not even 24 hours that Vh1 Supersonic ended, but we can’t get over the gentle breeze whispering, the sun shining over your shoulder, and of course the maddening treat of music.

Radioandmusic.com was there for the three-day multi-genre music festival where we experienced not only music but also all that jazz along with memories. Here are the five things that we would like to mention which we loved about the festival’s debut edition in Pune.

Super Flea:

As music fans cheered with the one-of-a-kind line-up, we couldn’t overlook Super Flea’s quirky posters, neon headgears, masks and many such eccentric items and accessories. The fans were in their happy zone as they experienced all the on-ground fun packed for them at the festival. With over 40 shopping stalls, the flea market became a shopper’s paradise where several fans were seen jamming to the live sets wearing neon headgears and quirky props and accessories bought at the Super Flea and we loved it. Couples were seen lost in love at the beautiful flea market and exciting beer garden. Also, there was a women’s bar specially intended for all the ladies to avoid the mishmash and unnecessary state of affairs.

The ‘Super’ Stages:

Sonic Realm, the main stage was a major part of Vh1 Supersonic this year. Sonic Realm was bigger and more intricate than any stage seen in Indian music festivals, we believe. Designed by renowned set designer Shyam Bhatia and hosted by renowned MC Stretch, Sonic Realm hosted all three headlining artists; Eric Prydz, Macklemore and Zedd across the three days of the festival.

This year, once again, Vh1 Supersonic hosted a dynamic stage hosted by dutch techno brand Awakenings. Spectrum Stage was enough to spark enthusiasm amongst techno music lovers. Featuring Arjun Vagale, Joris Voorn, Eagles and Butterflies, and much more artists, the stage had a larger-than-life quality comprising moving LED elements that will enthrall audiences in the best way possible.

Labortoire stage by title sponsor Gionee was the stage dedicated to bass enthusiasts. Featuring the best of hard drum and bass such as Oceantied, Aly and Fila, Proculture, Nerm, Sound Avatar, Breakage, Sickflip, Paul Thomas, this stage soaked in the music, sense, and yes, Bass.

Brand associations:

Owing to the success in the last three years, the all-new 4th edition of Vh1 Supersonic received tremendous support from its sponsors. While Gionee came on board as a title sponsor, the festival was powered by Budweiser. There were sponsors across various sectors such as e-commerce, lifestyle consumer, electronic retailer and FMCG, such as Fastrack, Mexitos, Ajio.com, Reliance Digital, Bisleri, Spraymint, Dot Shot and more.

Sonic Therapy Zone:

Vh1 Supersonic created a special ‘Sonic Therapy Zone’ to provide relief to the festivalgoer’s as they enjoyed the non-stop entertainment across three massive stages for three days. This zone was fun and provided first-of-its-kind Oxygen Bar. There were assortments of flavoured oxygen such as lemongrass, rosemary, and orange where the audience can receive a dose of pure, rejuvenating oxygen. (I did try the lemongrass flavour and it was a great help for my migraine).

The Supercrew:

It goes without saying that, the Supercrew made it happen all. The whole three-day affair was excellently managed and conducted from start to end by the people who were handling production and communication. One of the most organised, smooth and punctual fests we have ever been to in recent times. The people, who were working behind the scene, went out of their way to help us out with every big and little thing. We also, saw people teary-eyed as tears of joy while grand finale of Vh1 Supersonic left everyone in good spirits.

Kudos Team Viacom18!