MUMBAI: The first of the ten music videos under Qyuki's latest initiative Jammin', is out. Titled 'Inquilab Mera Khwab', the single features Mumbai-based boy band ‘Sanam’ and noted Bollywood composer Clinton Cerejo, and is Jammin’s first collaborative product.

Composed by Cerejo, penned by Puneet Krishna (of ‘Bangistan’ fame), the single revolves around the concept of “the dream to make a change”, as the title suggests. The ‘Sanam’ members and Cerejo appear in the video as well. The lyrics speak about finding an answer together to the questions, and chase the dreams that were set. Through the innocence of a little boy (played by a child actor), the essence of the video potentially encourages the listener to listen to the “voice from a faraway land that shows the light shining like a butterfly.”

Non filmy pop music in the country has come a long way, and while the sonic influences of the West have influenced the composers of the current generation, not much focus was directed to the lyrical vitality. Initiatives like Jammin’ bring together musicians from diverse influences, and while one did wonder about its outcome, the first release ‘Inquilab Mera Khwab’ certainly creates a good first impression. The popularity of Sanam and the maturity that shines through Cerejo’s experience with collaborations weave an energetic upbeat four-minute-long pop sound.

The video crossed one million views on YouTube in two days, and that – in a way – acts as the certification of approval from the fans. With nine more collaborations to go, Jammin’ is off to a good start, and if the upcoming releases repeat the traction, then it’d be safe to conclude that Qyuki might just have found its pot of gold.