MUMBAI: Adding to its bouquet of distinctive and entertaining programming line-up, BIG FM launches 'BIG Radio Reel'. The show will be hosted by one of the most popular and versatile singers in the country – Shaan. ‘BIG Radio Reel’ will take the avid listeners of BIG FM through the journey of celebrated Bollywood personalities on their birthday. The show will go on-air in 36 Hindi-speaking markets, between 7 am to 9 am on the day of the celebrity’s birthday.

With his debut as a radio host on BIG FM, the multitalented singer will celebrate the birthdays of the very same celebrities he has sung for. The show will entertain discerning listeners with interesting trivia from the life of Indian cinema stars. This will encompass the celebrity’s personal life, relationships, achievements, highs, lows and many such never-heard-before stories.

Talking about ‘BIG Radio Reel’ Shaan said, “This is the first time that I will be hosting a show on radio and I am very excited about it. Moreover, I will be talking on a subject that is close to my heart. I am happy to share some interesting trivia from the life of noted personalities of Bollywood with the listeners. This in a way will be a tribute from my side and a little gesture of thanks for the stalwarts of Indian Cinema.”

On the launch of this new show, a spokesperson from BIG FM said, “‘BIG Radio Reel’ is a step forward towards providing quirky and fascinating content that would resonate well with our audiences. With the launch of this show, Bollywood fans will get to start their day with Shaan’s enchanting voice and interesting stories from the lives of their favourite stars. It is our firm belief that we will raise the bar with ‘BIG Radio Reel’ and Shaan as the host of the show, with his spellbinding voice and upbeat enthusiasm.”

The new show will see a robust multi-media promotional plan across the key markets, which will include a 360-degree marketing campaign. The radio network will engage with viewers and trade partners locally and nationally through multiple platforms.