Anita Iyer    28 Feb 08 15:30 IST

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The increasing penetration of the Internet in India, improved bandwidths and free or nominal download and upload charges have heralded a new trend in the music industry - online music lessons.

Originally a western concept, the idea is booming in India with many enthusiasts taking up coaching in Indian music via music websites.

It works both ways. Students, who are mostly working professionals, can learn at their leisure, and the gurus, net savvy musicians themselves, can balance their erratic performance schedules with online teaching sessions.

Online lessons also make good fiscal sense.

Says www.indiamusicinfo.com director Bharath Subramanium, "The lessons on our website are available at nominal prices, starting from Rs 100. We also offer packages costing Rs 400 for a four hours video. Apart from the revenue received from the download by subscribers, the income for the website also comes via advertising by advertisers on our site."

The websites also need to invest for making their website acquainted among the subscribers, with the help of online campaigns and word of mouth publicity. Subramanium says the concept of online music lessons is picking up in India now. "The main reason is the time availability and what matters more is the easy accessibility of renowned maestros online, like in our website we have uploaded vocal lessons by Neyveli Santanagopalan, a prominent vocalist in Chennai."

Another website imparting online guitar lessons is www.theguitarthing.com. Started by Chandresh Kudwa, the leading guitarist of band Dream Out Loud, the website claims to be India's first interactive online guitar website. Says Kudwa, "It is mainly word of mouth publicity that works for online lessons and we also have to invest in Google ads for passing around the word about the website. Being a part of various bands also helps me as people approach after shows and express their desire to learn instruments. The coverage provided by the media also helps in increasing awareness about the website. An online website is a proof of authenticity for people who don't know me personally and are interested in taking up the guitar as a hobby. Learning lessons online has an advantage of time and comes as a comfort for the learner as they can download and learn lessons at their own pace. But above all, there are people who are inclined towards music and take up learning music seriously via online sites". Sites like theguitarthing.com



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