MUMBAI:Social networking website YeboTV has recently approached independent record store Vintage Vinyl with a proposition that musicians` in-store performances be streamed live to its site.A Reuters report says Vintage Vinyl is well known for its in-store events, having done hundreds of shows through the years, including Cheap Trick, My Chemical Romance and the New York Dolls. Cleveland-based YeboTV is hoping to parlay Vintage Vinyl`s success at booking bands into Web views.

Vintage Vinyl has long posted on its own site occasional videos from many of its in-store performances, shot with a hand-held camera. But more viewers could ultimately lead to more in-stores, including performances by bigger bands -- and hence, more customers. YeboTV management is working on deals for venues in Nashville and Malibu, Calif., and hopes its list will grow to 30 venues within the next 12 months.

Bands and labels will have to sign off on all this, but it won`t cost them anything. The site`s economic model calls for advertising and sponsorship revenue, and possibly the occasional pay-per-view broadcast. And although bands will ultimately retain control of the content, the site hopes to archive the material. YeboTV expects audience increases, thanks to traffic driven from partnerships with hundreds of other Web sites. With the benefit of a large audience, shows streamed from Vintage Vinyl around CD release dates could provide a whole new marketing platform for new releases.